It’s happened to all of us – we hire a new employee who later turns out to lack knowledge vital to our health club, yoga studio or wellness center – such as the latest conditioning research, healthy nutrition principles, or even basic customer service.
Making a decision to end an employee’s tenure can be painful and emotional. Use this flowchart to make a clearheaded decision on your employee’s future.
Thanks for the great feedback on the H1N1 article and free posters. By now it’s clear that vaccine output is much lower than predicted, making old-fashioned prevention is even more important.
So, this week we’ve added free evidence-based handwashing posters.
Display them as follows, based on research into which messages work best for women vs men:
How are you encouraging customers and staff to stay home if they feel sick, and wash their hands throughout the time they spend in your business?
This week, we analyze the marketing strategies of five popular retailers to help your wellness business look at its marketing with fresh eyes.
PS Don’t miss watching Duluth display their signature brand of humor in thisYouTube video when a giant beaver takes on a pair of their fire hose canvas pants.
Yeah, it’s funny – but it’s also completely consistent with their brand and image. That’s why it’s great marketing!
Good examples and horrible warnings from other businesses or industries? Pile on in the comments, below.
The old rule: Your business could feature an unusually successful customer testimonial as long as you included a disclaimer stating “these results not typical”.
Health clubs, yoga studios, and other health and wellness businesses tend to serve large numbers of people in relatively small and enclosed spaces.
That makes your business susceptible to a revenue hit as people get more and more worried about swine flu after pretty much forgetting about it after the initial scare last spring.
We’ve laid out the actions you can take to keep customers coming, plus four free posters you can download.
The NY Times just released a listing of Michael Pollan’s top 20 favorite food rules from thousands of reader suggestions. Some are quite helpful while others are silly and fun.
Do you have any “food rules” of your own? What do you think of the top 20? Share with us in the comment section!
Yep, October is Breast Cancer Awareness month. And of course it’s a natural PR opportunity for many health and wellness businesses.
If you didn’t plan anything in advance, consider one of these last-minute promotions to boost the image of your health club, yoga studio or wellness center as a business that gives back.
And add your ideas below to enter our drawing for a free review of your health or wellness newsletter.
If you’re like most business leaders, your project list keeps getting longer…but your days are still only 24 hours. Delegation to others – whether it’s to employees or outside professionals – is a key tool in expanding your ability to get business results because it lets you tap into the capabilities of others.
From the School Nutrition Association’s Summer Convention in Las Vegas.
Write a funny or clever caption in the Comments section and win something small, but fun!
Check out our list of top books on prevention and self-care, some from subscribers and a couple from me. And, if you have any health and wellness book recommendations, leave them in the comments section and we’ll send you a tiny (but fun!) freebie!
