Try This: Obsess Over Tiny Details In Your Wellness Business

January 26, 2012

Last week, I told you that obsessing over details was essential in allowing smaller wellness businesses to thrive vs larger competitors. Here’s the best example I’ve seen of this.

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Webinar: Emerging Health Trends, Wellness Trends For 2012 And Beyond

January 4, 2012

Register now for Radial’s new free health trends webinar Thurs., 1/19/12: “Wellness Grows Up: Emerging Health and Wellness Trends For 2012 And Beyond”

In this complimentary executive briefing webinar, Leslie Nolen, The Radial Group’s president, will explore the eight decisive health trends transforming the race among health and wellness businesses and practitioners for customers, clients and members as they face an increasingly complex business climate.

Nolen is the author of The Health and Wellness Insider’s Guide to Durable Trends, Fleeting Fads & Innovative Ideas. She is a noted authority on health and wellness trends and an expert on the business of wellness who also serves as a source for national media including the Wall Street Journal, The New York Times, and the Los Angeles Times.

Readers and reviewers describe The Health and Wellness Insider’s Guide as a “profoundly accurate crystal ball.” It is the definitive roadmap to the most promising opportunities and the most serious challenges in every important health and wellness sector: fitness, nutrition and weight loss trends, conventional, complementary and alternative healthcare trends, diabetes and obesity trends, and longevity and aging trends.

Checklist: Grade Your Wellness Marketing Best Practices

November 30, 2011

Is your wellness business marketing smarter every year?

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New Contest and Prizes! The Most Interesting Wellness Professional In The World

November 21, 2011

New Radial contest, win prizes, enter by Fri 12/2/11: “The Most Interesting Wellness Professional In The World!”  Examples and contest rules below.

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Infographic: Consumer Health and Wellness Trends – The Changing Landscape

November 17, 2011

Radial’s big-picture view of the consumer health and wellness landscape. Free PDF download below.

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Constant Contact – Underutilized Features For Marketing Your Wellness Business

November 10, 2011

Simple Share, much-improved event marketing, and an Amazon affiliate tool – three CC features that fly under the radar for many wellness businesses.

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Try This: Promote Your Wellness Business With Arcane Details

November 2, 2011

It’s pointless to make a big deal about the year your wellness business was founded – unless you use the date to make a point worth remembering.

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Five Health and Wellness Books Worth Your Time

October 18, 2011

I see lots of health and wellness books. Some are rants with catchy titles but disappointing content (Worried Sick, for example). These five are worth a look, however:

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Try This: Fun Halloween Promotion

October 13, 2011

My department won the top Halloween costume prize at the company I worked for in the ’90s.

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Colossal Joke Or Sinister Conspiracy? You Decide…

October 13, 2011

The universe, playing a colossal joke?  A sinister obesity conspiracy?  Callous, uncaring landlords? Or sheer coincidence?

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