In this month’s WebSavvy chat, we had a request for vendors who provide mobile marketing and text message marketing services.
Three firms that we’ve gotten good reports on (and no, we have NO financial, business or personal ties to these companies):
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Last week I wrote about mixed messages at my local Gold’s Gym as it tries to appeal to both bodybuilders and soccer moms.
It’s a real-life example of what happens when your business strategy and marketing tell one story, yet customers experience something quite different.
Here’s what happened next (and don’t miss the broccoli ad at the end of the post!): Read the rest of this entry »
This week’s newsletter features four sweet spots that help health clubs, wellness centers and other health businesses make it through the current economic downturn.
Help your fellow business owners and share your lessons learned and great ideas here. You’ll have to enter your email address - that’s how we keep spam out of the blog - but it’ll stay hidden.
Bottomless soup bowls, card decks, fairy tales and legends, and a martial artist writing nearly 400 years ago were just some of the fascinating health and wellness book recommendations from Read the rest of this entry »
This week’s feature provides three steps for working well with problem people in your health club, fitness center, or wellness business, whether the stress is coming from vendors, coworkers, or someone else.
You probably thought that living to 100 meant dodging the bullets of diabetes, stroke, heart disease and other diseases related to age.
As we said in this week’s newsletter feature on The Wellness Business Of The Future, here at Radial we think the wellness business of the future will do five things:
We see an emerging trend towards moderation rather than dieting - and amazingly, it’s coming from…weight loss companies!
Ask your clients to give themselves a point for each statement that describes them:
I don’t currently smoke.
I’m physically active.
I drink alcohol in moderation.
I eat at least 5 fruits/veggies every day.
(And isn’t it interesting that maintaining a “healthy weight” doesn’t show up on the list?)
This week’s newsletter looks at sales processes that make it even harder for customers to buy from your wellness business.
You know the kind of thing - offering a free health tips newsletter, but only after your customer tells you their gender, full mailing address, number of kids, household income, name of employer, years of college, favorite soft drink, name of first pet, favorite date movie, etc., etc.
Feel free to post your sales friction headaches and questions - or solutions and great ideas! - here.
