April 11, 2008 by Leslie Nolen | Radial
In this month’s WebSavvy chat, we had a request for vendors who provide mobile marketing and text message marketing services.
Three firms that we’ve gotten good reports on (and no, we have NO financial, business or personal ties to these companies):
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Tags: fitness, health club, mobile marketing, personal training, text message marketing, wellness
Posted in Customer Loyalty, Sales & Marketing | No Comments »
March 13, 2008 by Leslie Nolen | Radial
Bottomless soup bowls, card decks, fairy tales and legends, and a martial artist writing nearly 400 years ago were just some of the fascinating health and wellness book recommendations from Read the rest of this entry »
Tags: exercise, fitness, health, wellness, meditation, yoga, mind/body, diet, nutrition, eating disorders, emotional eating, obesity
Posted in Healthful Eating, Physical Activity, Weight Mgt & Obesity | 1 Comment »
February 26, 2008 by Leslie Nolen | Radial
Posted in People Management | No Comments »
February 25, 2008 by Leslie Nolen | Radial
You probably thought that living to 100 meant dodging the bullets of diabetes, stroke, heart disease and other diseases related to age.
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Tags: older adults, exercise, fitness, disability, morbidity, disease
Posted in Industry Trends | No Comments »
January 29, 2008 by Leslie Nolen | Radial
We see an emerging trend towards moderation rather than dieting - and amazingly, it’s coming from…weight loss companies!
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Posted in Sales & Marketing, Weight Mgt & Obesity | No Comments »
January 22, 2008 by Leslie Nolen | Radial
Ask your clients to give themselves a point for each statement that describes them:
I don’t currently smoke.
I’m physically active.
I drink alcohol in moderation.
I eat at least 5 fruits/veggies every day.
(And isn’t it interesting that maintaining a “healthy weight” doesn’t show up on the list?)
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Posted in Healthful Eating, Physical Activity, Sales & Marketing | No Comments »
January 22, 2008 by Leslie Nolen | Radial
This week’s newsletter looks at sales processes that make it even harder for customers to buy from your wellness business.
You know the kind of thing - offering a free health tips newsletter, but only after your customer tells you their gender, full mailing address, number of kids, household income, name of employer, years of college, favorite soft drink, name of first pet, favorite date movie, etc., etc.
Feel free to post your sales friction headaches and questions - or solutions and great ideas! - here.
Posted in Sales & Marketing | No Comments »